Elizavecca creates a variety of Korean Beauty cult favorites aimed to purify and nourish your skin in fun and unique ways. With my rebrand, I focused on making the packaging more clean and trendy to better reach its target audience of teens and young adults.

The main design elements are a mix of muted colors with neon highlights and bold graphics to elevate their current look. Additionally, I created a more refined logotype with a shortened name to allow for flexibility when choosing a more playful typeface.